On YouTube, Honda decided to unify their Music and Gaming initiatives under one umbrella, known as the Creative Studio. This merger created the need for new series on the platform, so we came up with a couple of our own. Whether it was host scripts, social copy, or trivia questions, it was written by your boy.
Agency: Quantasy CD: Lucy Wang, Trenton Foon Art Director: Kevin Carter
It’s no secret that dance is a huge force in the social media landscape. But what most don’t know is one of the early supporters of the dance community was the car community — often hosting grassroots competitions at car meets. We wanted to pay homage to this shared history, and recreate that setting for the current era of dance.
Beat of the Street
Made with STEEZY Studio
Honda has supported HBCUs for decades, but had rarely expanded their efforts beyond title sponsorships. With this series, we wanted to give them a fun way to highlight the immensely-talented students they impact.