Jack in the Box - Assorted Works
The dreamers at Jack in the Box come up with so many culinary inventions that they test them in limited markets before adding them to the menu. To promote these soft-launches, we created new spots from existing template footage.
I wrote my first-ever TV spots for the Bacon Me Crazy Breakfast Sandwich — a breakfast sandwich with well, a $#!%-ton of bacon.
Agency: David&Goliath CD: Matt Kappler, Sheldon Melvin Art Director: Christiana Mooers
Followed by an email blast for the Jack E-Club.
And last but not least, a few of my proudest achievements. Product descriptions on jackinthebox.com, that were really easy to show a friend over a beer and have them go, “Whoa, you wrote that?”
You don’t have to be a beloved spy movie franchise to do the impossible. In fact, you could just be the fine folks behind the Impossible Burger™. A delicious burger made from plants, that can be substituted in any Jack in the Box hamburger. Made for people who love to eat meat, the Impossible Burger™ has as much protein as 80/20 ground beef, and is better for the planet. Which sounds pretty impossible. But then again, that movie does have like five sequels.
Parlez-vous Francais? Yeah, neither do we. But that’s not stopping us from bringing you six light and flakey Chocolate Croissant Bites filled with hot and melty Hershey’s chocolate. So while we can’t speak French, at least we can say, “Oui” to deliciousness.
Some sandwiches make us ask, “Is that really necessary?” Like the Stacked Bagel Sandwich with two sausage patties, two freshly-cracked eggs, and two slices of melted American cheese, all on a toasted bagel. Served all day. And for the record, yes. It’s very necessary.