In 2022, Honda tasked us with overhauling their eSports-focused Twitch channel, Head2Head. As the platform is saturated with gaming content, they wanted an approach that could break through the clutter. 

We saw an opportunity to work with the other cogs in the creator economy. Artists, musicians, chefs. They were all waiting to get their shine on Twitch.

I helped concept a fresh channel identity with new content series. And I led copy across the entire platform — creating themes for our episodes, scripting out each stream, and producing supporting social assets with our talent.

Our most popular livestream series, Dream It Yourself (DIY), challenges rising creatives to show off their crafts in under 100 minutes. We work with them to source Honda materials for their projects. And I get to do my best Sean Evans impression as I dive into their backgrounds to arm our hosts with material.

Below is a recap of an episode we did with Mike Cherman, founder of @chinatownmarket. And you can find more recaps at the Honda Creative Studio YouTube channel!

 

While DIY became our main series, DreamLab has experimented with other content. Dashboard DJ was a show that pit two DJs against one another in back-to-back sets, which viewers voted on through a chat-enabled hypemeter. And we’ve also produced a couple of one-off streams for significant brand moments, like the 50th anniversary of the Civic.


Finally, Honda liked our energy so much that DreamLab had a few chances to show up IRL. HondaMart was a Japanese convenience store-inspired setting that celebrated the 2024 Prologue with unique eats and cooking experiences. Done at the MAMA’s NIGHTMARKET food festival in Los Angeles.