Kia - Assorted Works
In 2021, Kia introduced the EV6, their first-ever EV and bearer of their current logo.
The EV6’s reveal was my first “big” campaign, and I must say, I learned a whole lot in very little time.
My partner and I concepted video and OOH for a 40-board Times Square takeover. We then oversaw their production, and I had the privelege of writing the maiden copy for the vehicle.
Agency: David&Goliath GCD: John O’Hea, Steve Clarke ACD: Chris Mead, Kris Wong Art Director: Christiana Mooers
Placements at Madison Square Garden.
For the K5 and Sorento.